We are Tally & Mass
Tally & Mass is a San Diego, CA based digital marketing consultancy. We specialize in demand generation, technical SEO and data-driven content briefs that drive more organic rankings than the content you create now.
AUSTIN HELTON
Founder, CEO | San Diego, CA
David Polstra
VP Growth & Paid Media | Denver, CO
ROBERT GUTHRIE
SEO Director | Portland, OR
LUKE ANDREEN
Senior Analyst | San Diego, CA
Jonathan chapman
Director of Client Services | San Diego, CA
Jake Coronado
VP, Growth | San Diego, CA
ERIN SALISBURY
Copywriter & Content Creator | Ogden, UT
Gyles Drew
President | San Diego, CA
OUR CORE VALUES
1- HONESTY ALWAYS.
We believe in absolute honesty. We take the role of consultant and advisor very seriously, considering honesty an absolute top priority and a crucial part of our service to our clients. We exist to tell you the truth.
2- OBJECTIVE ADVICE.
We believe that a good business decision can be explained and justified. We will always take the time to make a case for any optimization, task, or reporting methodology. If we can’t explain why we did something, you shouldn’t have to pay for it.
3- REAL HUMAN BRAINS.
Automation is amazing, but there are times in digital marketing when the tail begins to wag the dog. We use real human brains for our analysis, problem-solving, and decision-making. Machine learning and AI can be leveraged only when guided by real human thought.
4- FIERCELY INDEPENDENT.
Our independence is a part of our DNA. We answer to our clients and ourselves. We serve no quarterly earnings agenda and report to zero investors. We make it a point to use marketing platforms only when they serve our purposes and not the other way around. For this reason, we will likely never be a “premier” partner agency of any kind.
5- ZERO BULLSHIT.
We give our clients explicit permission to call out what seems like bullshit. Our values 1-4 create a framework to prevent this from ever happening, but the fact of the matter is people have been burned by agencies in the past, and there is a trust-building process that has to take place. We understand. We have a zero-bullshit policy for ourselves, our clients, and everything we do.
“In An Industry Full Of Companies That Promise The Earth And Do Not Deliver, Austin And His Team Cut Through The Nonsense.”
— President, B2B E-commerce, PPC Service