What Does tally & mass mean?

Tally and Mass is a marketing strategy.

First, we count and measure everything related to your sales cycle. We set goals and advertising parameters based on values and simple mathematics that can (and should) inform campaigns, structures and how efforts are operationalized. We look at content that is designed for top of funnel, mid funnel, bottom funnel and post funnel contacts. We assign a value to each and every conversion action associated with someone’s interaction with your website. This stage is when we tally.  

Once we have everything measured, valued, and tracked we move to scaling our offering to the masses. The most successful businesses are those that have a constant and even real-time feedback loop built for their expenses, lead quality / stages, and end results that provides an entirely calculable status in terms of return on investment and pacing.  

Tally and Mass are the levers we pull, and the constant inhale and exhale of filtering and expansion.

This is how we do digital marketing.