Case Study - Statsig
Statsig.com came to T&M to help win organic rankings, level up their content marketing strategy and jump start their paid media program. The marketing team in place needed help keeping up with their much larger competitors that are incumbents in the market, and have larger budgets.
SEO + CONTENT FTW
T&M partnered with Statsig’s marketing team to understand their marketplace and goals. We then set our team of analysts off to conduct keyword and competitor research to see where we could start to win marketshare. Since our strategy was implemented, we have seen major wins:
23% increase in total rankings
145% increase in 1st page rankings
74% increase in organic pages
38% increase in clicks
100% increase in impressions
Client Testimonial
“I’m a senior content marketing lead with +8 years of experience with SEO. I regularly rely on various tools like Semrush, AHrefs, Moz, and others, to help shape content strategy and monitor effectiveness—in addition to the Google suite. I also build websites and CMSs from the ground up to ensure maximum site health and SEO effectiveness. As most content marketing leads can understand, there simply aren’t enough hours in the day to execute your complete content vision—especially at startups and small-to-medium-sized businesses. We often find ourselves focusing on initiatives that move certain KPIs, and deliberately letting broader, more difficult-to-track initiatives fall by the wayside. It’s always a compromise.Tally & Mass helps me avoid having to compromise so much.
Thanks to Tally & Mass, I have additional resources to spend on diverse content initiatives, like blog writing, landing page creation, and even middle-funnel content like setup documentation and developer resources. Additionally, Tally & Mass also plays a key role in managing our PPC strategy, which is instrumental in ensuring our paid content thematically and technically matches our organic content. I can’t put into words the amount of time and effort this saves.
On top of that, Tally & Mass is phenomenal at reporting and managing the data the SEO and organic content initiatives generate. They’ve helped me create numerous dashboards that have ultimately shaped our strategy, freeing up my precious time to reinvest back into producing content.
They’re truly a part of my marketing team at this point. A big percentage of our consistently-high growth can be attributed to Tally & Mass, their expertise, and their hard work.
I give Tally & Mass six out of five stars.”